Sunday, February 01, 2009

Your Refuge From Super Bowl Ad Analysis

This is that time of year when our colleagues in Europe, South America, Asia and everywhere else say to each other, "Fucking Americans. They think the Super Bowl stops the world and is the end-all showcase of good stuff. I don't know about you guys, but I got work to do." The more indignant of the group say, "We must resist the strident dogma and imperialistic designs of the American advertising culture! Rise up, brothers! Fight!"

It's now beyond stupid. Sean Hannity was previewing Super Bowl ads on his show and telling us which ones are good.

There is more than enough Super Bowl ad review, tweeting and blogging going on without me weighing in as well to give you one more OPINION on what worked and what didn't. Or what will work, since many of the ads are now pre-screening at your favorite ad blog right now.

I will watch the game. I will watch the commercials. I will not update my Facebook status with "Coke ad very funny!" nor will I be live-blogging the spots. I won't join in the pointless debate about who made best use of their $300 zillion 30-second buy.

Who cares? And what do any of us know? I'm just going to enjoy the show, the spectacle, the joke that is now the battle for the Vince Lombardi Trophy. I will also attempt to stomach the halftime show, with God's gift to songwriting weighing in on how to fix America. We sit at your feet, Bruce Almighty, awaiting your instructions. What? Love one another? You are such a genius! (That's just my opinion.)

If you are not the Super Bowl watching type and want to get away to see a movie in a likely-empty theater, I suggest Gran Torino. Saw it yesterday afternoon. It's Eastwood as we like him: Badass. Even at 78, the guy is cool. I know the movie got ripped by many critics who thought it was "ham-fisted" and telegraphed, but those are just opinions from critics. You'll like it or you won't. Just like Super Bowl ads. In this instant-analysis social media era, we're all nothing more than a smörgåsbord of critics and pundits. You've got your followers and you've got the ones you follow.

But it's a damned ugly car...if you ask me.

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