Wednesday, November 18, 2009

Hug The Mountain - Brand Shatner

Why am always late to the game on these things that have been seen 500,000 times already since May?

To put this clip in its proper setting: William Shatner is doing a promo here for some sort of schlock show like "Entertainment Tonight," shilling an upcoming Star Trek movie, probably in the '80s. And someone has set it to music. Brilliantly.

In this post-Ironic age, when you are your own brand, or an amalgamation of rotating logos, clothing trends, hairstyles, gadgets and apps that define you, look to the Canadian King of Self-Mockery for a little lesson in consistency.

Does he know he's mocking himself? We, his fans, hope so, but we still can't be quite sure, which makes it that much better.

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