Friday, November 26, 2010

BMW - The Car Preferred by Spoiled Brats

Disappointed that this commercial made it to air, as it is not in keeping with the quality of work BMW usually puts out. There are plenty of ways to illustrate "accept no substitute," without resorting to this.

Ungrateful child shops with mom for a toy train. He will only accept the top-of-the-line expensive train. Flash forward to his teen years and the 80s bedecked ass has his eye on the Les Paul when his dad wants to buy the less expensive guitar. Now he is an adult and growing up rich and demanding has taught him that he will accept only that which he has set his greedy, little childish heart on.

Dumb idea.

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