Friday, September 11, 2015

It's Huuuuuuuge!

There's a small amusement park here in Orlando called Fun Spot. It's family owned and operated. This goateed gent is the Chief Operating Officer, John Arie, Jr. He's the son of the founder, John Arie, Sr. Junior appears in virtually all the ads for this place. On TV, he can be heard exclaiming the park's tagline, which I'm sure he invented, "It's HUUUUUGE!" Here are some more pictures of Junior for you.

Everything about Fun Spot says "family-owned." From the quality of the advertising to the smallness of the rides and attractions within the park, this is not why people come to Orlando. But they're here and Junior is going to grab them. What I like about Junior is his savvy. 

On long stretches of the toll roads leading from Orlando International Airport to Interstate 4, every other billboard is for Fun Spot. You'll see a couple for Disney, a few for Universal, but John has made his little park look like a major player. He knows people are maybe spending half a day at his place, and only if they happen to be staying on International Drive, where he is located. But the kids in the back seats are seeing his ads and saying, "That place looks fun, Dad!" And Dad says, "Maybe," which to a kid is as good as, "You bet! We'll be doing Fun Spot, kiddies!"

Fun Spot is not huge. It's relatively tiny. But Junior understands advertising. Say it over and over again and say it in as many places as you can afford to and you'll get business. Never mind that once they get there they'll realize it's a small step up from the type of traveling carnival you'd find in the parking lot of the K-Mart in Springfield, Missouri. It's still a fun spot.

One of my favorite Fun Spot billboards is up right now just outside of Universal. (Junior understands placement.) I'm almost positive the photo shoot was directed by Junior. It features two girls on Fun Spot's small, not-so-thrilling roller coaster. The girl on the left is being honest, "This is a fun little roller coaster. Weeeeeee!" The girl on the right is losing it, utterly terrified by the sheer velocity, harrowing turns and potential death that awaits. But not so terrified that she can't raise her arms in gleeful abandon.

That's advertrising.

Well played, Junior.  

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