Still Selling Romance - Only Weirder
Rosetta Stone, the "learn a new language really fast" software, has long relied on the stock image of a Swedish/French/German/Something woman who gazes into the camera, enticing world travelers to get to know her better by mangling her native language, whatever that might be. (She's still the homepage image on their site.)
In today's NYT was this new angle, featuring a homely farmboy getting ready to meet an Italian supermodel. Implausible? Yes. Funny? Yes. Effective? We'll see.