Body Bag: Standard
I guess the VW Karmann Ghia had a reputation for being gutless, but this old ad seems to be deliberately trying NOT to sell them. Very odd.
Making fun of your product can be an admirable thing for a brand in the right instance, but making your car look like a piece of crap toy is not the angle I'd take.
Making fun of your product can be an admirable thing for a brand in the right instance, but making your car look like a piece of crap toy is not the angle I'd take.
Labels: Crispin Porter and Bogusky, retro TV ads, vw
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