Through a Glass Darkly
"In the past, we would only let specially trained janitors and housekeeping staffs use this highly Powerized cleaning product, but we have decided to start allowing you, the untrained amateur, to experience the streak-free shine of our Commercial Line™ of cleaning products on your glass surfaces. Please use responsibly."
I might've known...they even have a website. And people actually write to them with real life stories. I am a little disappointed that they don't include AIM icons, desktops or screensavers, and they aren't sponsoring a user generated video contest. Also, no Windex blog. Wow. So behind the times. But they were forward-thinking enough to include a game called Shine Time.
The sad drawback is Shine Time works only with the Windows 95 and Windows 98 operating systems.
I might've known...they even have a website. And people actually write to them with real life stories. I am a little disappointed that they don't include AIM icons, desktops or screensavers, and they aren't sponsoring a user generated video contest. Also, no Windex blog. Wow. So behind the times. But they were forward-thinking enough to include a game called Shine Time.
The sad drawback is Shine Time works only with the Windows 95 and Windows 98 operating systems.
Labels: AIM, corporate blogging, marketing, packaging, SC Johnson, user generated content, Windex
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