Grannies in a Landslide

Rob Mosley of Nonsense, a London-based agency, has asked if I would comment on his firm's contest to determine which website concept they should go with. (You may go and vote now.) His actual email subject line was "Worth a mention? Or plain old turd?" Having been forced in the past to write direct response emails, I always appreciate a good subject line.

I will play middle of the road broadcaster here and say "They're all very worthy concepts." Billboard, Bulletin Board and Grannies are great ideas. I will predict, however, that Grannies will shred the other two in competition. (I still disagree with Stuart, who commented over at AdRants that I didn't understand what I was talking about when I said Bulletin Board had been done by Firehouse Dallas, as designed by James H. of Yonder Ponder.)

Just as it's always been somewhat "underground funny/cool/hip" to like bacon, you can't go wrong with Grannies. They're out of touch with the culture (hopefully), generally full of wisdom and usually good for a laugh (unless they've started to lose their minds and drool regularly). Not to draw too many comparisons between Grannies and bacon, but hopefully you know what I mean.

And an excellent use of social media on the part of Nonsense to get the word out about their agency. See? It can be done.