No Free Ride for Car Dealers
They’ve likely ripped you off by a few thousand dollars, and yet you allow them to stick some ugly nameplate on your car as you drive off the lot. At the very least, they try to mount a tacky black plastic license plate frame to the rear end, complete with the dealer's URL and phone numbers. Or vinyl lettering. Whatever. And off you go, advertising this dealer for free everywhere you drive.
Unless you work there, or have a friend or relative who works there, or in the unlikely case that you really did enjoy your purchase experience so much that you want everyone to know about your friends the car dealers, why are you offering your vehicle up as this dealer's rolling outdoor signage?
Insist that if your vehicle is to carry one of these, you expect to be compensated. Otherwise, make them take it off.
Unless you work there, or have a friend or relative who works there, or in the unlikely case that you really did enjoy your purchase experience so much that you want everyone to know about your friends the car dealers, why are you offering your vehicle up as this dealer's rolling outdoor signage?
Insist that if your vehicle is to carry one of these, you expect to be compensated. Otherwise, make them take it off.
Labels: auto advertising, car ads, car dealers, free advertising, outdoor signage, used car dealers
3 Comments:
I tell the dealers when I pick it up, don’t even put one on. “We have to sir, company policy.” Then it’s coming off on the lot. “My policy.”
At least now it’s just a sticker instead of the bolt-on metal badge days.
By Anonymous, at January 30, 2008 at 3:02 PM
The first thing I did when I got back home was to take off the adhesive letters. A little bit of goo-gone and a hair dryer works just fine.
By Josh S, at January 31, 2008 at 9:38 AM
Bravo! I've been letting dealers know for years that they should remove or pay me for the signage.
By Anonymous, at February 1, 2008 at 9:24 AM
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