What Are You Doing in There, Son?
Apparently the channels I watch on TV aren't the ones Clorox feels its demo is watching, so I hadn't seen this commercial from DDB San Francisco that's been around for well over a year. This is some nice work. Flying fish, airborne ships and a cinematic score that propels the whole mini-movie along. I'm way late to this, but it's worth a view if you haven't seen it yet. (This is the extended version of what is usually only seen as a :30.)
I suppose it helps mothers to think that this is why their sons are spending so much time in the bathroom - and this is what they are fantasizing about.
There's a "girl" version called "Mermaids"here.
I suppose it helps mothers to think that this is why their sons are spending so much time in the bathroom - and this is what they are fantasizing about.
There's a "girl" version called "Mermaids"here.
Labels: Clorox, commercial production, commercials, DDB San Francisco, TV advertising
Sent into orbit at
11:16 AM
3 Comments:
When one talks about forced fits and non-sequiturs, this campaign takes the cake.
By
New York Punk, at March 24, 2008 at 4:50 PM
Music from this spot and others from Clorox/DDB SF are available on iTunes if you search for "Blue Sky Project"
By
Anonymous, at March 24, 2008 at 5:44 PM
Agreed, Punk. Maybe the sheets and sails are clean laundry courtesy of Clorox.
But disconnected as it is from the product, it's a great little film.
By
RFB, at March 25, 2008 at 7:07 AM
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