Do You Remember Where You Were When...?

We've all heard the tales of people who were alive when JFK was shot. They all have a similar story wherein everyone remembers "exactly where they were when they heard the news."

My generation will have similar stories to tell our children when they ask, "Where were you when you found out Copyranter had quit blogging?" I will answer them thusly: "It was a Saturday morning about 8 AM. I was at home drinking coffee and checking things on the bedroom computer when I read it on my Google reader from Bill Green of Make The Logo Bigger. I remember it like it was yesterday."

The greatest ad blogger to ever ad blog has quit at the top of his game. That's how the good ones should go out. No Joe Montana exit for this guy. No switching uniforms to play for a lesser team and then falling to the turf with repeated concussions, a shell of his former self. And we trust there will be no Michael Jordan-styled attempts to return to the game, unless it is as a paid columnist at a respected publication. But respected publications would want to water him down. If there's one thing we who read Copyranter figured out, it's that the guy is true to his word. He says what he means and means what he says. 110% and all the other sports cliches you can come up with. And he quit with style - after a trip to LA with his girlfriend*.

His retirement from the world of snarky ad critique will affect this blog to a degree. I had the honor of being a regular Friday beneficiary of his weekly Link Haze for a few months running and enjoyed the traffic spikes.

He offered no tags or labels and never stooped to contextual ads in his sidebar. He offered no blogroll, yet his authority rating on Technorati dwarfed most others. He was a giant. A giant asshole, but a giant nonetheless. And while I have removed retired bloggers from the Linkers and Lurkers list to the right, Copyranter will remain. He didn't just rip ads; he ripped agencies, society, culture, players, pawns and the hell that is New York City. His archives will stand the test of time and his name will forever be uttered with awe and reverence.

Best to you, Mark. Now go get a gig that pays you to do what you did so well for free.

*Perhaps Copyranter "went Hollywood" and cashed in? Perhaps American Apparel Chief Charney bought his silence?