In-Store Ingenuity
My grocery store of choice, Publix, (hated by Greenpeace) has created a display in the foyer/entryway of my local store that says it all for the shopper looking to save a buck.
Two carts, filled with identical items. The cart on the left is filled with the store's brands while the cart on the right is filled with name-brand and identical national items. (The contents of each are wrapped in cellophane lest passers-by grab stuff from either cart and mess with the integrity of the comparison.) You can't make it out in this cell-phone photo, but the difference in price, written on the cards at top of the two carts, is about $45 in favor of Publix store brands.
As a student of in-store packaging and the lack of creativity in that packaging, Publix steps it up compared to say, Wal-Mart. Creative, witty copy. Nice photography. Good work, all in all. Publix's creative director, Tim Cox, has revolutionized the in-house creative department.
I don't care what Greenpeace says about Central Florida-based Publix. This chain is smart as hell.
Two carts, filled with identical items. The cart on the left is filled with the store's brands while the cart on the right is filled with name-brand and identical national items. (The contents of each are wrapped in cellophane lest passers-by grab stuff from either cart and mess with the integrity of the comparison.) You can't make it out in this cell-phone photo, but the difference in price, written on the cards at top of the two carts, is about $45 in favor of Publix store brands.
As a student of in-store packaging and the lack of creativity in that packaging, Publix steps it up compared to say, Wal-Mart. Creative, witty copy. Nice photography. Good work, all in all. Publix's creative director, Tim Cox, has revolutionized the in-house creative department.I don't care what Greenpeace says about Central Florida-based Publix. This chain is smart as hell.
Labels: grocery stores, in-house creative departments, packaging, Publix, Tim Cox
Sent into orbit at
8:34 PM
5 Comments:
admit it. if you could match the money cubeworld™ is paying, you'd gladly join publix as a stockboy.
By
HighJive, at June 23, 2008 at 10:38 PM
Yes, sir. And their employees are owners. In a heartbeat.
By
RFB, at June 24, 2008 at 6:30 AM
I've got to say that at the line "hated by Greenpeace", you sold me Publix. Where can I get one?
By
SchizoFishNChimps, at June 24, 2008 at 1:15 PM
But will girls still sleep with you if your house is full of Publix groceries?
By
Scamp, at June 24, 2008 at 4:43 PM
Greenpeace may hate them, but the first time I was in one down there, they pushed your groceries out to the car for you. Sold!
By
Anonymous, at June 24, 2008 at 6:21 PM
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