Louisiana Fried Chicken
Pentagram Design (motto: "We Don't Worship Satan Very Seriously") will be helping Popeye's Chicken rebrand for a younger audience.
Here's the new packaging, featuring jazz musicians that the Austin-based Pentagram hopes will convey the message that Atlanta-based Popeye's has its roots in Louisiana. Good approach as any, I guess.
More images at Pentagram's blog.
Down here in Florida, we have Maryland Fried Chicken.
Here's the new packaging, featuring jazz musicians that the Austin-based Pentagram hopes will convey the message that Atlanta-based Popeye's has its roots in Louisiana. Good approach as any, I guess.
More images at Pentagram's blog.
Down here in Florida, we have Maryland Fried Chicken.
Labels: Design, fried chicken, packaging, rebranding
4 Comments:
Maryland Fried Chicken? That's funny because no one up here brags about that.
We just eat our Florida oranges and wait for the bomb.
By M.M. McDermott, at August 26, 2008 at 11:03 AM
For the record, there is no NJ Fried Chicken.
By Anonymous, at August 26, 2008 at 4:40 PM
that's right, bill. i believe in nj they fry rats.
this popeye's bag feels like mickey d's graphics. you know what i never understood? if it's called popeye's, where the fuck is popeye?
By Anonymous, at August 26, 2008 at 7:20 PM
I don't like how the logo is going through that guys head.
By Thinking In Vain, at August 27, 2008 at 1:48 PM
Post a Comment
<< Home