Drinking The Kool-Aid
While I know Jim Jones and the Jonestown Massacre gave birth to the phrase "Drinking the Kool-Aid" to refer to people blindly following someone or something, this old spot I just happened upon while I was supposed to be working (how does that happen?) is pretty scary. The jingle is kept simple and repetitive, the better to brainwash these well-mannered youth of yesteryear.
Labels: jingles, Kool Aid, old commercials, old TV ads
4 Comments:
Help me, I got hip-no-tized.
By Anonymous, at January 26, 2009 at 11:31 AM
In a bit of marketing knowledge anal-retentiveness -- I hereby inform you that it wasn't Kool-Aid, it was Flavor-Aid at Jonestown. I wrote a post about it a few years ago.
And then, of course, there's the irrefutable source -- http://en.wikipedia.org/wiki/Flavor_Aid
By Chris Houchens, at January 26, 2009 at 2:59 PM
Good point, Chris. But like your blog post said, the damage is done.
I actually think Kool-Aid enjoys the notoriety, if not at least the inclusion in modern language.
By RFB, at January 26, 2009 at 3:25 PM
Good job Peggy!
By Anonymous, at January 26, 2009 at 5:03 PM
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