Friday, January 23, 2009

Ken Fox - Strategist! (No. 5)

What are you getting for that "social media optimization" service you pay your new media guru for? Seen any money from it? Can you trace a revenue stream to your Facebook? Have you considered that maybe your teenage daughter knows more about social media than your well-paid "consultant"?

I agree, it's good to be out there, in as many places as you can find, but you really don't need to pay someone to tell you how to set up a Twitter account and what to say in your tweets. Pretty soon, you'll have a review committee and three rounds of edits before you authorize a tweet. Just get out there and do it. Kick the Ken Foxes to the curb.

Previously in Ken Fox - Strategist!

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