Sunday, March 08, 2009

The Meatball and the Worm

For the design freaks out there, there's an interesting piece today in The New York Times Style Magazine by Alice Rawsthorn about NASA's identity crisis.

Although after reading, I'm still not sure why NASA holds on to this hyper-dated logo, or "insignia" as they call it. They sought to modernize it in 1972 as part of the Federal Design Improvement Program, an initiative supported by President Nixon to modernize the use of design by government agencies. After spending a ton of your money coming up with an alternative that works, they brought this thing back in the bad years of NASA (crashes) to remind people of the glory years. It just reminds me of bad design.

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  • But ... but it's so Jet Age! So evocative of Rockwell, Lockheed, Grumman ... you know, the greats! And look how well they've persisted!


    By Blogger warren, at March 9, 2009 at 5:56 PM  

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