Horizons Broadened: Work Takes Back Seat

I'm so pissed off today at the clueless clowns who dictate my workload that I don't mind perusing YouTube and finding fun stuff right now. The people telling me what to do have zero clue what they want. All they know is what they don't want. And since I've given them five versions of the driest copy on earth (based on their specific, line-by-line direction) and they've rejected it all, I'm taking a break right now. Masters of the do-over, they even tell me to do over the stuff they told me to do over twice already. I've got email trails to prove their ineptitude and inability to make up their minds, (and hourly change their minds) but it's a job, right? Their indecision and lack of direction (and refusal to accept their agency's direction) means I have a job for a little while longer. Most clients suck. There's no two ways about it.

So, yesterday AdFreak put me on their Five to Follow list. Since that time I've been followed by countless better ad people. One of those was a guy from Wild Mouse, an agency in Toronto. He tweeted this today:

Started 5 day fast today. Famished already. Gave up cigs. Gave up booze. Give up food? I give. Talk to me and you will die.

That got my attention, as I've often thought that's something I want to try; just a system-shocking, all-out break from routine and the start of a healthier me. I'll check in on John in five days. If he isn't dead or hasn't killed someone, I might try his crazy plan. My problem is I want to try it from an air-conditioned oceanfront hut.

So I checked out Wild Mouse's stuff. It's pretty fun. Nice example below. Here's a client who said, "You're the pros. Knock yourselves out." Breaking the mold of the stodgy financial retirement template with a memorable and fun spot.



More from Wild Mouse here.

Yeah, I'm jealous.