Your Customers Wear Snuggies

Jack in the Box mocks the McDonald's crowd in this depiction of a couple of seniors awaiting the Death Panel as they describe their beloved Filet-o-Fish as "very dependable" and "soft." Nice job on the part of JIB to portray the fast-food giant as staid and boring. You're never going to beat McD's in sales, so why not just take a baseball bat to their creaky old knees and hit them where they're vulnerable?



McDonald's is just as guilty of this type of attack ad. The current radio campaign for their iced coffee directly mocks the Starbucks crowd as a bunch of trendy faux-Bohemians in need of an intervention to wake them from their cult-like devotion.