Monday, November 09, 2009

Where's the Glass and Stainless Steel?


Huge image (click for the large) of a graphic design business in Rosslyn, Virginia in 1926, from Shorpy.

Witness your roots, Creatives. Note that there are no fire poles, no canoes, no Eames chairs, no Macs, so Starbucks, no cupcakes, no social media strategists, no glass desks, no cubicles full of ironic juxtapositions, no emo glasses, no tattoos and no fauxhawks. All of the trappings of the modern design/advertising/marketing agency are missing. Probably because the concept of the "EVP of Global Creative" was still decades away.

It's just a bunch of people in smocks getting dirty doing manual labor. They had no delusions that they were making art, and they weren't making fake ads to submit to awards shows. If "Mad Men" was based in this era, it'd be a blue-collar dark comedy.

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