Saturday, July 10, 2010

I'm Thinking...No Thought Went Into This

This guy has to be either

1) The agency owner, or
2) The founder of Qdoba

but whoever he is, peering from behind his Risky Business sunglasses and looking up at his thought bubble, he was a low-budget model in a hastily assembled campaign that wasted money on expensive outdoor boards from Clear Channel. Come to think of it, he could even be an in-house creative at Clear Channel, phoning in yet another dumb idea.

No "Right at next light." No prince point. No deals offered. Just a shoulderless middle-aged man in a buttoned-up polo shirt ripping off the "I'm thinking Arby's" campaign. Lame. 

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  • When I talk with prospective clients they always feel they can get much more than their budget allows. Too often instead of doing the right thing with the budget they have, they try to go cheap to achieve what they thought they could get. And it means wasting your money,

    By Anonymous Howie, at July 12, 2010 at 2:16 PM  

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