I'm Thinking...No Thought Went Into This
This guy has to be either
1) The agency owner, or
2) The founder of Qdoba
but whoever he is, peering from behind his Risky Business sunglasses and looking up at his thought bubble, he was a low-budget model in a hastily assembled campaign that wasted money on expensive outdoor boards from Clear Channel. Come to think of it, he could even be an in-house creative at Clear Channel, phoning in yet another dumb idea.
No "Right at next light." No prince point. No deals offered. Just a shoulderless middle-aged man in a buttoned-up polo shirt ripping off the "I'm thinking Arby's" campaign. Lame.
Labels: Arby's, billboards, Clear Channel, fast food, lame ideas, outdoor boards, qdoba