If You're Not a Guru By Now...

The preponderance of experts in the field of social media is astounding. It really shouldn't be such a mystery anymore, requiring a conference per month and seminars out the ass. It's basic common sense, but we had to turn it into an industry. A recent visit to my Linked-In network showed me people I know who couldn't compose a paragraph in an email now touting themselves as experts in the oh-so-mystical realm of social media. Here is one such person conducting a recent seminar. We catch up with her just after she prompts the audience, "Let's think of some social media tools we use today!" Thankfully, there were a couple of smart-ass bastards like me in her audience.