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A cool tool in the hands of people who don't know how to use it generally becomes an ineffective tool. But before you go off to another blog and social media conference to get a crash course in social media best practices, see if you can't find that information online. And besides, what the geniuses tell you will work today won't work by next year, which is why they have that conference annually.

(I'll take, "Larger for the Click," Alex.) 

Image from the always stunning Shorpy.