Monday, January 09, 2012

A Commercial Too Far

Comes a time when you have to get out while the getting's good, otherwise you look like Joe Montana with the Chiefs, or Michael Jordan in his second comeback. Same holds here with the Geico Caveman concept. The "Words with Friends" episode with Brian Orakpo was nominally passable, but in this one we've taken the hipster, sardonic caveman, whose specialty was acting insulted in a resigned, shoulder-shrugging way, and turned him into a silly, shrill character. Didn't they learn anything from the failed sitcom they tried to turn this into?

I observed a few 14-year old boys watching this over the weekend. They all said (in unison) words to this effect: "That was stupid."

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