What? It Was Only a Hole in the Fuselage! Chill.
I'd bet that the movie Rain Man did a lot for the public perception of Qantas as a safe airline. (If you haven't seen it, the Dustin "Please Retire" Hoffman character informs the Tom "Please be Abducted by Aliens" Cruise character that Qantas has never had a fatal accident.)I'm sure company officials are breathing a sigh of relief after this emergency landing in Manila.
Labels: air travel, airline advertising, Brand Reputation Management, Qantas
