They Grow Up So Fast (Courtesy of Advertising)

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Redmond Sticks it to Mountain View

With Halo 3 in beta, X-Box's sure-to-go-platinum 3rd installment of the wildly popular game, Microsoft is taking advantage of a free ad medium that the gamers know and use extensively: YouTube. Nearly 4 million views of the various Halo 3 trailers, with thousands of comments.











If you can't beat 'em, at least you can piggyback on their success until they find a way to charge you for it.