Throw Another Shrimp on the Barbed Wire

Utilizing an unidentified sing-along anthemic rocker, the Australian Army would like you to Be All That You Can Be, or become an Army of One, or be Army Strong. Or just Rise. It's not bad, considering what they're selling, but still, no one can touch the Czechs for killer recruiting videos. This is more "have fun, play soccer, rugby Australian Rules football, help some people, meet new friends," whereas the Czech spot is like, "We're coming up out of the swamp to kill you, but not before we majestically scare the crap out of you first."

Army Art

The Army's new spot bears a bit of a resemblance to the Czech Army ad, in particular in the choice of music. Personally, (and I hate to admit this, being an Army brat) I think the Czech ad trumps ours hands down. It speaks without the flowery prose. And if you're going with that sort of epic and grandiose copy, get a better VO - maybe Sam Elliot or Schwartzkopf. This guy is anemic.

Compare, contrast, discuss.

US ARMY AD



CZECH ARMY AD