Clever Twist to a Tired Template

Old school luxury apartment-home advertising is done one of three ways: an impressive rendering of the building exterior, a picture of the floor-plan, or a rendering of the fine interior with an optional young family (two children maximum limit) posing around a meal. A combination of two of those three options is also acceptable. The new school, best exemplified by Fontainebleau in collaboration with Victoria's Secret, is in a class by itself and deserves another post.

mas grande

This is the right side of a two-page spread for a building at 535 West End Ave in the Riverside Park neighborhood of Manhattan's UWS. (Did I get that right, New Yorkers?) The left side employed the interior rendering style. This is nothing groundbreaking, but they included a nice addition. The illuminated windows indicate sold residences, so you only need to imagine yourself living behind the darkened windows. (From $8.5 to $25 million.)

I'll take the fifth floor from the top.

There is a decent companion website, designed by dbox.

And this is apparently the actual corner where this fine structure will eventually stand, as it appears on Google Street Views. I added the surreal blue sky for that "artist's rendering" touch.