Friday, January 12, 2007

Critiquing 8 Logos

I've come across some logos in black and white and have taken it upon myself to assess these logos for style and effectiveness.

Bear - a company from Chicago, goes with a simple lower case "c". Minimalist. I like the white outline. Slightly confusing and I have to wonder why the company didn't go with a "B" or a bear image.



Colt, out of Indianapolis, chooses a horseshoe as its logo. I guess when your company name means "baby horse," it's best not to be too literal. Good choice.


Patriot, from the Boston area, uses a disembodied Paul Revere character with a John Kerry chin flying through the air. Interesting and creepy. Beats their old logo of a squatting Paul Revere, however.


Saint, from New Orleans, inexplicably adopts the Boy Scout emblem for their corporate image. Strange choice, but oddly effective. Stands out . Like to see this one in color, please.


Philadelphia based Eagle went with this one winged image that works for me. A little too much outline, but it's nice to see they didn't go with an Eagle head, though I hear they do use that on some of their collateral material. Consistency, people.



Easily my least favorite, this is Baltimore based Raven. Cartoonish bird head with a B on it. Please try again.


Yet another bird-named company, Seahawk, out of Seattle, goes with a Pacific Northwest Native American totem pole-styled bird. Fierce, not too literal, and just PC-enough to please most everyone.


San Diego's Charger is confused. I have seen imagery wherein this company uses a horse to depict the corporate image and yet on most of their collateral material we see this lightning bolt. Either you are a horse, or you are electricity. You can't have it both ways. This logo, however, is simple and elegant. Run with it.

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