Friday, January 12, 2007

Critiquing 8 Logos

I've come across some logos in black and white and have taken it upon myself to assess these logos for style and effectiveness.

Bear - a company from Chicago, goes with a simple lower case "c". Minimalist. I like the white outline. Slightly confusing and I have to wonder why the company didn't go with a "B" or a bear image.

Colt, out of Indianapolis, chooses a horseshoe as its logo. I guess when your company name means "baby horse," it's best not to be too literal. Good choice.

Patriot, from the Boston area, uses a disembodied Paul Revere character with a John Kerry chin flying through the air. Interesting and creepy. Beats their old logo of a squatting Paul Revere, however.

Saint, from New Orleans, inexplicably adopts the Boy Scout emblem for their corporate image. Strange choice, but oddly effective. Stands out . Like to see this one in color, please.

Philadelphia based Eagle went with this one winged image that works for me. A little too much outline, but it's nice to see they didn't go with an Eagle head, though I hear they do use that on some of their collateral material. Consistency, people.

Easily my least favorite, this is Baltimore based Raven. Cartoonish bird head with a B on it. Please try again.

Yet another bird-named company, Seahawk, out of Seattle, goes with a Pacific Northwest Native American totem pole-styled bird. Fierce, not too literal, and just PC-enough to please most everyone.

San Diego's Charger is confused. I have seen imagery wherein this company uses a horse to depict the corporate image and yet on most of their collateral material we see this lightning bolt. Either you are a horse, or you are electricity. You can't have it both ways. This logo, however, is simple and elegant. Run with it.

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  • GO BEARS!!!
    They do use a bear once in a while, but so do the Cubs. And they both use the "C". Different sports, different colors, but the most important reason they use the "c" is because they are proud to be from CHICAGO!
    btw...we are going to the Superbowl!

    By Blogger greencan, at January 12, 2007 at 9:39 AM  

  • Yes, you MIGHT go to the SB - only to be TROUNCED by the Chargers.

    No, I'm not willing to place money on that.

    By Blogger Jetpacks, at January 12, 2007 at 9:41 AM  

  • That's Kerry? I thought it was Stan Laurel.

    By Anonymous everysandwich, at January 12, 2007 at 10:41 AM  

  • I heard about this other company out of Cleveland. They apparently don't even use a logo. They said 'fuck it' long ago.

    I like that.

    By Blogger Make the logo bigger, at January 12, 2007 at 2:28 PM  

  • Though a bit messy, we did win and are one step closer to the Superbowl!!! Go Bears!!!
    Sorry, had to :)

    By Blogger greencan, at January 16, 2007 at 9:56 AM  

  • I hate football now.

    By Blogger Jetpacks, at January 17, 2007 at 10:45 AM  

  • The Chargers bolt on this page is wrong. In recent years the Chargers primary mark (helmet with bolt) was moved to a secondary mark. Since 2002 the Chargers primary mark is now the bolt alone (not within a helmet), rotated so that it sits horizontally instead of angled (however, it's still angled when it's within the helmet as the secondary mark). I see the angled bolt all over the place even though it’s incorrect. NFL licensees are not very detailed when it comes to using team marks and it shows with the Chargers mark the most. The horse logo was used in the 60’s and has never been used “to depict the corporate image” since then. In recent years the horse logo is only used during Alumni week along with the popular throwback uniforms. The Eagles logo is the old logo as well and is no longer in use.

    By Blogger JoelBolt, at January 19, 2007 at 1:45 AM  

  • Mr. Bolt:

    The horse logo can be seen in the stadium at every game on offical team banners lining the field as well as on coaching staff's apparel.

    By Blogger Jetpacks, at January 19, 2007 at 7:17 AM  

  • Like I said previously the horse (technically it’s consider a crest) logo is only used during Alumni week along with the throwback uniforms for nostalgia sake. It’s a tribute to the history of the franchise and not confusing as you suggest. It's a commemorative us of a historical crest that's from the 60’s.

    It would be like Pepsi using their 1906 logo in as a commemorative piece to honor 100 years.

    By Blogger JoelBolt, at January 25, 2007 at 2:28 AM  

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