Thursday, February 28, 2008

Quaker Gets a Makeover

Following in the footsteps of Colonel Sanders, Aunt Jemima, Betty Crocker and others, the Quaker Oats company has decided to update their iconic logo to reflect a changing market.

"Consumers tended to see our brand as old and staid, according to extensive market research," said Kirk Phingerinwind, head of Brand Redevelopment and Evangelism Management for Quaker, "and we felt now was the time to update our beloved old Quaker man and help our company relate to the streets, as it were."

Sporting a fresh haircut and shunning his traditional Quaker garb, Quaker man now dons a trucker hat and a pin-striped blazer over an opened white shirt. Quaker man also underwent minor cosmetic surgery to eliminate a double chin and sagging jowls, giving him what designers call "an almost geriatric androgyny."

"Heart-healthy fiber is cool," said Phingerinwind, "and New Quaker man will convey just how cool."

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