Friday, September 26, 2008

You Can't Blame the Economy for This One

Bill Heard Chevrolet, the country's largest Chevy dealer, is done. The dealership issued the following statement as the reasons behind their demise: "...rising fuel prices, a product portfolio of mostly heavy trucks and sport utility vehicles, economic recession, unfavorable local market conditions for vehicle sales, the crisis in the banking and financing sectors."


Before you read into this, "Oh, no! We're heading for a depression!" consider these facts, from The Orlando Sentinel's Steven Cole Smith.

  • Bill Heard was the subject of 72 consumer complaints in the past 36 months, including 28 in the past year, according to records of the Better Business Bureau of Central Florida.
  • A staff member at the Nashville, Tenn., Better Business Bureau was assigned full time to handle complaints against the local Heard dealership.
  • GMAC Financial Services, General Motors' financial arm, refused to continue financing the inventory for some of Heard's stores.
  • Heard has paid more than $280,000 in penalties and expenses in Georgia related to its trade practices and $183,000 in Tennessee.
  • Florida regulators last year slapped a $400,000 fine on the Heard dealership in Sanford, and another in Plant City, for deceptive trade practices.

Said Automotive News Executive Editor Edward Lapham, "Heard has been a burr under GM's saddle for a long time."

Customer Service. It's so simple.

Here's the principle, sometimes referred to as the Golden Rule: "Treat others the way you want to be treated."

One less shady car dealer in this country won't be missed. What I will miss is one of Bill Heard's sales tools, a ridiculously enormous American flag flying along Interstate 4, seen here on Google's Street View and MSN's Bird's Eye View. This flag was so big it waved in slow motion.

And why is the Google Street View guy wearing a party hat and carrying balloons?

Labels: , , , , , ,

Bookmark and Share


Post a Comment

Links to this post:

Create a Link

<< Home