Clever Twist to a Tired Template
Old school luxury apartment-home advertising is done one of three ways: an impressive rendering of the building exterior, a picture of the floor-plan, or a rendering of the fine interior with an optional young family (two children maximum limit) posing around a meal. A combination of two of those three options is also acceptable. The new school, best exemplified by Fontainebleau in collaboration with Victoria's Secret, is in a class by itself and deserves another post.
This is the right side of a two-page spread for a building at 535 West End Ave in the Riverside Park neighborhood of Manhattan's UWS. (Did I get that right, New Yorkers?) The left side employed the interior rendering style. This is nothing groundbreaking, but they included a nice addition. The illuminated windows indicate sold residences, so you only need to imagine yourself living behind the darkened windows. (From $8.5 to $25 million.)
I'll take the fifth floor from the top.
There is a decent companion website, designed by dbox.
And this is apparently the actual corner where this fine structure will eventually stand, as it appears on Google Street Views. I added the surreal blue sky for that "artist's rendering" touch.
This is the right side of a two-page spread for a building at 535 West End Ave in the Riverside Park neighborhood of Manhattan's UWS. (Did I get that right, New Yorkers?) The left side employed the interior rendering style. This is nothing groundbreaking, but they included a nice addition. The illuminated windows indicate sold residences, so you only need to imagine yourself living behind the darkened windows. (From $8.5 to $25 million.)
I'll take the fifth floor from the top.
There is a decent companion website, designed by dbox.
And this is apparently the actual corner where this fine structure will eventually stand, as it appears on Google Street Views. I added the surreal blue sky for that "artist's rendering" touch.
Labels: corcoran sunshine marketing, dbox, Extell development company, fontainebleau, lucien lagrange architects, Luxury Real Estate, Miami, New York City, patrik lonn design, print ads, street views
Sent into orbit at
9:22 AM
2 Comments:
Oh my god! That's around the corner from where I grew up. The funniest thing is the sign that's currently (or, at least, as of Christmas--the last time I was home) hanging from the scaffolding: "21st century prewar living!" Last I checked, prewar usually means, um, pre-World War II. Maybe the developers know something we don't?
By
Anonymous, at January 20, 2009 at 4:56 PM
MDIC:
That's the same headline the two-page spread had.
By
RFB, at January 20, 2009 at 5:17 PM
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