Sunday, January 18, 2009

Clever Twist to a Tired Template

Old school luxury apartment-home advertising is done one of three ways: an impressive rendering of the building exterior, a picture of the floor-plan, or a rendering of the fine interior with an optional young family (two children maximum limit) posing around a meal. A combination of two of those three options is also acceptable. The new school, best exemplified by Fontainebleau in collaboration with Victoria's Secret, is in a class by itself and deserves another post.

This is the right side of a two-page spread for a building at 535 West End Ave in the Riverside Park neighborhood of Manhattan's UWS. (Did I get that right, New Yorkers?) The left side employed the interior rendering style. This is nothing groundbreaking, but they included a nice addition. The illuminated windows indicate sold residences, so you only need to imagine yourself living behind the darkened windows. (From $8.5 to $25 million.)

I'll take the fifth floor from the top.

There is a decent companion website, designed by dbox.

And this is apparently the actual corner where this fine structure will eventually stand, as it appears on Google Street Views. I added the surreal blue sky for that "artist's rendering" touch.

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  • Oh my god! That's around the corner from where I grew up. The funniest thing is the sign that's currently (or, at least, as of Christmas--the last time I was home) hanging from the scaffolding: "21st century prewar living!" Last I checked, prewar usually means, um, pre-World War II. Maybe the developers know something we don't?

    By Anonymous mydogischelsea, at January 20, 2009 at 4:56 PM  

  • MDIC:

    That's the same headline the two-page spread had.

    By Blogger Jetpacks, at January 20, 2009 at 5:17 PM  

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