Wednesday, March 04, 2009

A Strong and Simple Beat (That You Can Dance To)

Apple is pretty savvy when it comes to selecting hook-laden tunes for their iPhone ads. Well, let's face it: Apple is pretty savvy when it comes to everything. I prefer this upbeat number on their spots to the more subdued, hippie work of Orba Squara.

The Submarines: You, Me & the Bourgeoisie.

Call it "selling out", but a band can be made by commercials. From Spoon for Jaguar to Of Montreal for Outback Steakhouse, it's a double-dipping good deal: licensing and royalties for your music, then people hearing your music and wondering who you are and seeking out more. You gotta wonder how many people after seeing this ancient Rice Krispies commercial wondered, "I wonder who's playing that song?" Is J. Walter Thompson the devil who bought Mick's soul? Perhaps.

Can't afford some about-to-blow-up band's cool music on your less-than-Apple budget? Short custom compositions that set the proper mood for your production are a great way to go.

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  • Jetpacks,you're giving me faith in my fellow man with that unsolicited plug. I appreciate it so much I'm putting you on the Aunt Mary Christmas list for another two years, like it or not.

    By Anonymous fredwich, at March 4, 2009 at 6:29 PM  

  • The Rice Crispies jingle....Good God man, how do you find this stuff? You are my link to all things strange and wonderful! Loved it.

    By OpenID adchick, at March 4, 2009 at 7:44 PM  

  • I'm not sure if you have Comcast in Florida, but their latest commercial is stuck in my brain...the tune is catchy and the animation is bizarre. People seem to either love it or hate it...thought you might get a kick out of it if you haven't seen it.

    By Anonymous JP, at March 8, 2009 at 11:58 AM  

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