Wednesday, June 03, 2009

Get Your Basketball On - Or Don't

Charlie Murphy's got a new website called Get Your Basketball On in which he plays a Bozo-haired motivational speaker who does it all.

As in most things of this nature, I'm trying to find the corporate sponsors behind it. Though you can't find it on Charlie's site, which is disguised as a poorly created web designer's nightmare a la Borat's old MySpace page, a quick "Who Is" search reveals what I should've guessed: NIKE, Inc.

It's nowhere near as funny as they're hoping and the clowning done by Murphy seems over-the-top. This thing will be short-lived, I'm sure. Nike seems to stab out in a dozen directions lately, often going for the viral two-minute video. Most of the offerings on the site are pretty lame and I almost feel bad for Murphy. Expect to see appearances of Charlie's character "Leroy Smith" during the NBA Finals in the coming weeks, with the slow reveal by Nike. I would not be surprised if Nike trotted out Jordan for an appearance in the series.

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