Tuesday, June 16, 2009

Oh No They Di'nt!

General Mills, franchisee for French yogurt maker Yoplait, is branching off in a new, and some believe, questionable direction, in hopes of increasing yogurt sales.

According to B. S. White, North American Regional Vice President for General Mills, Yoplait will be marketed under the name "Yo, playa" in certain cities in an attempt to reach a wider urban market not known for reliable or sustained yogurt purchases. Focus groups of young, street basketball players are said to have found the yogurt to be "most tasty," said White.African American marketers are not amused.

(This story is false. It's called parody, satire, tongue-in-cheek humor. If you really think General Mills is this stupid, then you need to send me $500 right away. It's been done, and we aren't slandering anyone, so lawsuits that may say otherwise are hereby declared frivolous by our legal department. Any resemblance to real persons where those real persons aren't really real is really coincidental. And if this was real, it shouldn't surprise anyone. Stupider things have been done.)

Labels: , , , ,

Bookmark and Share


  • Ha-Haaa, . Don't think for one second some marketer (probably in an African American shop) hasn't considered it. I'm sure you saw those Chicago Lake Liquor spots/schlock floating around the "inner-nexus" *said with a twang*

    By Anonymous Kiss my black ads, at June 19, 2009 at 5:48 PM  

Post a Comment

Links to this post:

Create a Link

<< Home