Wednesday, August 01, 2007

Ditch the Dancers

If you're like me, you long ago trained your eye to avoid banners and pop-ups, finding the content you're after while trying to avoid the carnival barkers on the periphery. And so the banner ad makers decided to follow you around the page and scroll down with you - or they unfold some mini-site out of a Flash banner you accidentally rolled over. Saw this one today- a new twist as far as I know - using, of all things, Subtlety. Ghosted McD's ad doesn't become colorized until you roll over it. A nice touch of class for a usually classless art form. No dancing gay cowboys or anything like that. Found at OrlandoSentinel.com.

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