Sunday, September 09, 2007

Nike Ad Disses Chicago Bears

With apologies to British visitors to this blog, (and New York Punks) who not only don't care for American football, but seem to openly despise it, I must blog about football today, but with a tie-in to advertising.

The Chicago Bears aren't happy about this Nike ad, in which San Diego Charger LaDainian Tomlinson is shown making their defense look inept, weak and just plain bad. As luck (or some copywriter with an NFL schedule and some foresight) would have it, the two teams face off in their season opener today (4PM, ET), in which the Bears hope to prove this ad is nothing but fantasy.

I'm a Chargers fan, but living in Florida means I only get to watch the Dolphins, Bucs and Jags, three teams that inspire no loyalty from me. If I wanted to watch San Diego play, I'd have to buy that NFL package and switch to a satellite service, but that kind of investment and commitment would necessitate wearing a jersey and a hat, eating nachos, wings, hot dogs and chips all day long while sitting around with all my out-of-shape buddies, getting louder and more obnoxious as the beers flow well into the evening. And then there's another game on at 8:15, then game recaps until dawn and before you know it, it's time to go to work and you're worthless.

Look around your office on Monday. There will be a high percentage of people with bags under their eyes, drinking way too much coffee and not participating with very much enthusiasm in meetings. These people stayed up to watch the Giants-Cowboys game. A storied rivalry, it practically guarantees that offices in New York and Dallas will be abuzz with football talk most of the day, win or lose.

George Will, the American political pundit and baseball lover, has made more than a few jabs at football in his day. Here's one:

"Football incorporates the two worst elements of American society: violence punctuated by committee meetings."

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