That's Right.™
From your youngest days, you recognized that the pictures on TV or on the menu exaggerated the awesomeness of the food. Here's the Baconator™, as advertised by Wendy's - and the Baconator™, as delivered by Wendy's.Food stylists are wizards. Here's a good one I found simply searching that term. They make us buy things. They sell what isn't real.
For the record, the Baconator™ is indeed a tasty mountain of sodium and fat. I split it with four other people.
Here's the very good spot that introduced it to us.
UPDATE: HighJive points out in the comments that the author of West Virginia Surf Report has made a modest hobby of doing what I've done here. The pictures there are pretty disgusting - and funny.
Labels: fast food, food stylist, Saatchi + Saatchi, That's Right.™, Wendy's
Sent into orbit at
1:18 PM
3 Comments:
you've probably already seen this...
http://www.thewvsr.com/adsvsreality.htm
By
HighJive, at December 2, 2007 at 12:29 PM
true story: A former buddy ( soundguy at a former church ) was a big wig artsy dude for Noble and Assoc. on the Campbells Soup campaign. They would open cans and cans and cans and CANS of soup to find the best carrot, the best pea, the best sliver of beef, and then after they had sorted thru forty-plus cans of soup, they would make the perfect bowl of soup for the photos/spot. They did TECHNICALLY use campbell's soup for the spots, just not anything I have time to make. Looks like wednesdays and subway are in the same boat. There's nothing appetizing about any of the breakfast items, either left or right.
By
warbird2010, at December 2, 2007 at 9:45 PM
Warbird,
Most clients don’t even go to such trouble. Yes, they have to use what’s in the actual products, but they usually create the beauty shot from scratch ingredients. Plus, it’s all done under extreme and ideal conditions, in terms of lighting, temperature, film speed, composition, etc. Mickey D’s stylists literally stick the sesame seeds into place and count the number of onion bits to keep everything legal. If only the stylists would train the minimum-wage idiots actually preparing the food. Then again, waiting time would increase considerably.
By
HighJive, at December 2, 2007 at 11:54 PM
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