Wednesday, January 02, 2008

This Year I Resolve To...

Do more for the environment ... by tossing Yellow Pages into the recycle bin as soon as they land in the driveway.

This handsome three volume set arrived on New Year's Day from Embarq, formerly Sprint, formerly who knows what else. Embarq is using a very weak campaign featuring "Dex," a nerdy know-it-all. In the radio ads, Dex surprises dumb husbands when their wives say, "Ask Dex" in response to their inane queries about dry cleaners, Chinese food or movie theatres. Dex is hiding in the cabinet, spouting out distances, hours and phone numbers.

Nevermind that Dex is hiding in the cabinet, he's a harmless geek. He's just here to help. Not sure if Embarq is doing any TV, but the campaign would be better if the men showed some sort of jealousy at finding a man living in the house, to which the ladies could respond, "He's just a friend," or "He's like a brother to me."

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