Lemme Hold a Dollar

Steve Morris, President of Arbitron Ratings, gambles that I'll be more likely to participate in his company's radio survey if he sends me a crisp dollar bill in the mail. This will probably not happen. What I will do, Steve, is learn from your gambling example and spend this dollar on the Florida Lottery. If I win, I will buy a radio station.


Previously in "Dollars Thrown Away in the Mail":
Guilt as Motivator