Giving a Literal Meaning to the Term "Meat Market"

"Who's that sweaty guy who smells like a flame-broiled burger?"

or "Is that a Whopper in your pants, or are you just a stinky idiot."

I know CP+B is behind this new meat-scented body spray somehow. Here's the story from the Telegraph. Here's the site from BK.

Genius and retarded all at once. I'll bet it sells well this season, if for no other reason than as a gag gift.