And Before You Know It, It's Lunch Time
Damn this Internet! A random thought pops in your head like, "car ad" and you do a fast image search and very quickly you're lost on some faraway site. This one is for Puget Sound's Corvair lovers, the car that gave Ralph Nader his start as a consumer advocate and all around pain in the ass. And you're quickly lost in another time.
From the old days, when graphic artists were actually artists, and a car brochure was something to see, hold and drool over. Look at that interior rendering. No seat belts! Read that copy. "Frisky". (That is one dumb word to describe a car.) And look at this image. Taken from a photograph? I don't know, but it almost looks like the watercolor filter from Photoshop. Some hilly city in Europe during springtime, a pretty brunette contrasting with the old tourists around her as she gets out of Chevy's new car. Barefoot! Nicely done.
I wonder what it was like to work in the place that designed that brochure. I'll bet it smelled of cigarette smoke and bourbon, toxic markers and hair gel. And though they were years away from being online, I'll bet they still found ways to procrastinate a dreaded job.
From the old days, when graphic artists were actually artists, and a car brochure was something to see, hold and drool over. Look at that interior rendering. No seat belts! Read that copy. "Frisky". (That is one dumb word to describe a car.) And look at this image. Taken from a photograph? I don't know, but it almost looks like the watercolor filter from Photoshop. Some hilly city in Europe during springtime, a pretty brunette contrasting with the old tourists around her as she gets out of Chevy's new car. Barefoot! Nicely done.
LargeI wonder what it was like to work in the place that designed that brochure. I'll bet it smelled of cigarette smoke and bourbon, toxic markers and hair gel. And though they were years away from being online, I'll bet they still found ways to procrastinate a dreaded job.
Labels: car ads, car makers, Chevrolet, copywriting, corvair, graphic design, procrastination, Puget Sound, ralph nader
Sent into orbit at
11:09 AM
2 Comments:
I suspect the procrastination came from the bourbon and cigarettes.
As for the image, I was thinking San Francisco rather than Europe, but oh well. It really is nicely done.
By
warren, at June 11, 2009 at 7:06 PM
I thought SF, too but a sign on the right says "Por" with a check mark.
By
RFB, at June 12, 2009 at 6:27 AM
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