The Dead Art of Letter Writing
Nevermind that the last useful thing you received in the mail was...what? I don't even know. Fed-Ex and UPS have the package delivery industry covered. Letters from grandma? Even grandma has an AOL account. Bills? Paperless, thank you. Banking online.
But news that the perpetually mismanaged USPS is closing 1,000 offices nationwide after posting another record loss (even after raising the price of postage) will not stem the tide of junk mail. The postman will always have a job. And so will you, direct mail artists and writers.
But news that the perpetually mismanaged USPS is closing 1,000 offices nationwide after posting another record loss (even after raising the price of postage) will not stem the tide of junk mail. The postman will always have a job. And so will you, direct mail artists and writers.
Labels: direct mail, direct marketing, FedEx, homemade comics, UPS, US mail, USPS
2 Comments:
Along with mail came marketing. And that's when communication truly started to die.
By ruthlessmind, at August 4, 2009 at 12:09 AM
Perhaps they should shift their business model to accommodate niche markets - like narcotics delivery.
By M.M. McDermott, at August 7, 2009 at 5:20 PM
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