Thursday, November 05, 2009

The Arrogance of His Heirness

Michael Jordan's son, Marcus, plays basketball for local school the University of Central Florida. That alone tells you Marcus did not inherit his father's skills, as UCF is a perennial "hopeful" in most sports. Nonetheless, the apple doesn't fall too far from the tree, and Marcus, demonstrating that he did inherit his dad's ego, decided he would not wear Adidas shoes, even though UCF was in the last year of a contract with Adidas. The young Jordan said he will wear only his father's Nike Air Jordan shoes because "they hold special meaning to my family." The university relented, still giddy to have the drawing power of a Jordan on the team.

Adidas was fine with Jordan's and the school's decision on a regional level, but corporate nixed the deal, canceling the UCF contract, costing the school $3 million. Good on you, Adidas.

"We are disappointed to learn that Adidas has chosen to discontinue its relationship with UCF Athletics," the school said in a statement released by spokesman Joe Hornstein. Yeah, Joel, I'll bet you are.

Now, here's an opportunity for Nike to jump in and take that contract, or here's a chance for Marcus to dip into his huge trust fund and pay the school back.

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