Around Central Florida, ads for Florida Hospital have been appearing with this image of a boxing glove that looks like a brain. Or perhaps it's a brain that is simply a boxing glove. I don't know. And aren't brains grey? (That's "gray" for my American countrymen.) What I do know is that this is one of those ads that makes you go, "Gross." And perhaps I'm a little short on grey matter, but this is a confusing message to me. So if a stroke is "a knockout punch to the brain," then is this glove a brain that is going to knock someone out? Or does the glove just represent a stroke? Or does this glove represent that the hospital is fighting back? With a punch from a brain? An outdoor board execution with this same image says "We're champs at fighting back." OK, whatever.
It'll probably win an award.
Labels: Central Florida, Florida, healthcare, medical advertising