Where's My Jetpack?

Let's Go Caving!

From the people who brought you Boxing Glove Is a Brain comes this work of epic retardation, featuring a pioneering team of doctors all geared up to explore the uncharted territory that is your vajayjay. Pretty sure I don't want to know about the debris at their feet.

Florida Hospital, Where Vaginal Spelunking is not Just Our Mission, It's Our Passion.

(The body copy was removed from this ad to highlight the cluelessness from which Florida Hospital's creative team operates. And it was really tiny and pretty standard.)

Labels: bad ads, Central Florida, Florida, healthcare, medical advertising

If I Only Had a Brain

Around Central Florida, ads for Florida Hospital have been appearing with this image of a boxing glove that looks like a brain. Or perhaps it's a brain that is simply a boxing glove. I don't know. And aren't brains grey? (That's "gray" for my American countrymen.) What I do know is that this is one of those ads that makes you go, "Gross." And perhaps I'm a little short on grey matter, but this is a confusing message to me. So if a stroke is "a knockout punch to the brain," then is this glove a brain that is going to knock someone out? Or does the glove just represent a stroke? Or does this glove represent that the hospital is fighting back? With a punch from a brain? An outdoor board execution with this same image says "We're champs at fighting back." OK, whatever.

It'll probably win an award.

Labels: Central Florida, Florida, healthcare, medical advertising

Stock Photography Fail

When you're shooting stock images and you want to portray "doctors," choose people who look like doctors. Try throwing a woman in there. A minority is quite popular these days.

When you're selecting an image for your own publication, creating an ad that is trying to solicit ads from medical professionals, choose an image that represents your audience, or at least an image that represents your audience's inflated image of itself.

My guess is the intended audience for this ad is not likely to respond to an image of a couple of B-grade, mousse-haired male models. Pretending to be doctors. These chumps have that air about them that says, "I'm going to be a huge deal someday." They will wake up in ten years to the suicide-inducing realization that they are being cast in ED commercials because they have that "impotent" look.

Oh, and can I have a couple of alternate headlines here? Your first clever instinct may not always be your best one.