Stock Photography Fail

When you're shooting stock images and you want to portray "doctors," choose people who look like doctors. Try throwing a woman in there. A minority is quite popular these days.

When you're selecting an image for your own publication, creating an ad that is trying to solicit ads from medical professionals, choose an image that represents your audience, or at least an image that represents your audience's inflated image of itself.

My guess is the intended audience for this ad is not likely to respond to an image of a couple of B-grade, mousse-haired male models. Pretending to be doctors. These chumps have that air about them that says, "I'm going to be a huge deal someday." They will wake up in ten years to the suicide-inducing realization that they are being cast in ED commercials because they have that "impotent" look.

Oh, and can I have a couple of alternate headlines here? Your first clever instinct may not always be your best one.