McComedy Central

In this homepage screenshot of Comedy Central's site, I've highlighted in blue everything that is not about McDonald's. I suppose by midday the background image will be of lunch.

While this is a rather exaggerated example, this is how it's done, New York Times. I know you don't want to be this cheap and lowbrow, but you're never going to get people to pay for news online that they can find elsewhere for free, as Newsday's debacle should've told you.