Dance With The One That Brung You

It's all over the news today; all the world all freaked out that Taco Bell's meat doesn't really qualify as meat, according to the U.S. Department of Agriculture.

This is not news. Nobody eats at Taco Bell imagining that the food is good for them. It's late night stoner food. It's fill-up-for-cheap-damn-the-intestinal-consequences food.

Hopefully, there won't be some stupid circling of the wagons at Taco Bell wherein some stupid flack comes out and issues a stupid, formal response to the stupid lawsuit brought by the stupid Alabama stupid law firm. And hopefully, they won't start a Twitter or Facebook "Brand Reputation Management" counter-assault. So far, they're doing exactly what they should be doing: ignoring it. It's business as usual on the Taco Bell Twitter feed, including retweeting @ShutTheFxckUpHo 's tweet, "I love Taco Bell with all my heart!"

Now if the shit-meat really starts to hit the fan and Taco Bell starts noticing people avoiding their stores, I urge them now to avoid the PR pimps and whores who will come running to offer their services. I urge them to resist the urge to apologize and to avoid the promises to make things better, "going forward."

Embrace who you are. Celebrate it. Flaunt it. Fuck 'em all. You're Taco Bell, damnit. You've got nothing to apologize for.

UPDATE: Too bad, Taco Bell looks like it's going the legal route. Spineless.